Crafting Brands
that last.

Her work is consistently thoughtful, thorough, and of the highest standard.

Sridevi is an exceptional colleague and a valued member of the Goya team. Her work is consistently thoughtful, thorough, and of the highest standard. She combines a strong work ethic with an openness to feedback that makes collaboration both effortless and productive. Her contributions have had a meaningful impact on our work.

Beyond her professional strengths, Sridevi brings warmth, optimism, and generosity to the workplace. Her energy and enthusiasm make her a pleasure to work with.

A designer who treats your brand as her own.

We’re a growing B2C brand building a new category for food-grade Mahua, a product many people had never encountered before. We needed a designer who could understand where we come from (geographically, culturally) and translate that into something visually compelling for urban audiences. Education is core to everything we do, through social media, ads, website and Sridevi has been an immense help in communicating with our audience!

Sridevi has the ability to translate our story, staying true to our identity, while making it fresh and relevant to a modern audience. She’s able to take local designs, scripts, artworks and rebuild them through our brand guidelines and her designs to create something that feels authentic and exciting. She builds carousels educating consumers about the history of our product, turns spare or unclear footage into full-fledged reels, and is always there to help us, even when we need last-minute miracles, like assembling a brand film in 24 hours for a major feature. It’s been thrilling watching our social media grow, and so many people come up to us and tell us our design game is amazing, all thanks to her!

What makes her incredible to work with is how much she invests, beyond just the brief that you give her. She’s offered to model and take photos for us when we’re short on product imagery, come up with new ways to engage customers, and has been closely involved even after creatives are complete, for example, helping us evaluate ad creatives and thinking about how to improve marketing designs for our audiences. She’s currently helping us rebuild our website, patiently working through hundreds of rounds of feedback.

Beyond the work, she is genuinely one of the kindest, most hardworking people we’ve worked with. She’s always positive and excited to collaborate. Highly recommend Sridevi to anyone looking for a designer who treats your brand as her own.

Designs and illustrations real quick — communication outstanding.

Sridevi’s work involved understanding design requirements of clients and delivering on it within deadline. Her ability to comprehend these requirements, come up with designs and illustrations real quick and communicate the same was outstanding!